3 TIPS TO CREATING BETTER CONTENT
Activate Writing exists to take a way the stress of content creation and management. However, we aren't the only way organizations can create powerful, relevant, and engaging content. In this post you will learn three simple tips to creating better, more effective content.
1. Focus on a Niche
As Joe Pulizzi, the Founder of Content Marketing Institute reminds us, “Stop Writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche." Content is king, however, strategic, relevant, and targeted content is powerful. Don't be a king without ruling your kingdom, focus on your niche.
2. Make Content a Habit
Creating and implementing content is a marathon, not a sprint. With that in mind, create a plan and begin to build a habit of following that plan. This isn't an easy task, which is why content creation is often times an issue for businesses. With client projects, sales pitches, and everything in between that needs to be addressed, content often gets pushed to the wayside. The Huffington Postexplains, "on average, it takes more than two months before a new behavior becomes automatic -- 66 days to be exact." If you're going to create better content, dedicate yourself to creating a content habit.
3. Educate your Audience
Remember, you are the expert in your field, and your business provides a service/product that solves a need. Educate your clients on why you offer these items, what they actually accomplish, how they will create longterm benefit for an organization, and why you're passionate about them. A sales pitch won't work online. It's important to know this, education is marketing; it's not sales. While you are creating educational content, you're also building your brand, its reach, and the target market for your sales to occur. Create content that is educating and your content will be more powerful and effective.
To learn more about creating better content, connect with our team today! Click the link below to connect.